Category Archives: Blogging

Internet Marketing 101 and the Cincinnati Gorilla

gorilla, monkey, ape

Stock image of a gorilla from Pixabay

If you haven’t heard about the tragic killing of an endangered Gorilla in the Cincinnati zoo last week, then you may have just returned from an internet-free zone on a deserted island. (Or at least not been on social media recently.) The event was tragic, and no matter how it turned out, it likely would have ended in tragedy. I’m not here to lay out my opinions on whether or not the Gorilla had to be killed or whether or not the mother of the child who fell into the exhibit is at fault.

What I am here to discuss is how this relates to internet marketing, the way stuff goes viral on Facebook and Twitter and how this can contribute to your business building efforts. I know, you are probably thinking that it’s got NOTHING to do with it! Well a discussion I had this morning, on a Facebook post, with someone totally created my thoughts on this.

Here’s how it went. Someone wrote an article that shows the father of the child has a criminal past. Exactly HOW is that relevant? 100% not relevant! But it accomplished getting at least one other article written about that article, calling out the reporter as a racist because of the family being African American.

Now I don’t know that reporter from Adam, so I have no way of knowing if that reporter is a racist; nor does the author of article number 2, I presume.

What I do find incredible, is that even though article number 1 has absolutely zero to do with the situation at hand of who was or was not at fault for the killing of that majestic creature, it has gone viral. Why? Because it has a piece of information that was not available elsewhere. It touched on two things that are more or less hot topics in our current culture (parenting skills and endangered animals) and threw into the mix what we all seem to love best…plain old fashioned gossip about the people involved. I mean, the court of social media had already tried and convicted the mother, now they can justify themselves by seeing what a “bad guy” the dad is too. And it just so happened that the family in question is black.

Article number 2 picked up on that little detail and capitalized on it by simply throwing the extremely hot topic of racism into the mix. Author 2 “called out” the “racism” in article number 1. Whether that racism is real or not is apparently irrelevant. (The irony being that the publisher of article number 1 is not even an American company.)

The results, folks, is every internet marketer’s dream come true. And we all know that controversy sells just as well as “relevant” information.

Those of us who have been in this game long enough, know that one way or another, money is made by traffic to your website. Some of us make money from the clients that find their way to our website. But newspaper-type businesses make money from the advertisements on the website. The more people who view and/or click on those advertisements, the more money they make.

So how does a British newspaper, most likely the last one into the game, make a few extra bucks off a story that had surely had every possible angle already beaten into the virtual ground before the main media even picked it up? You find something unique. And that just happened to be that the dad of the child who fell into the gorilla cage has a not-so-pretty history. Never mind that he is now a law-abiding family man. Never mind that he wasn’t even at the zoo. What matters to the reporter and to the company that she works for, is that it’s something unique.

Would it have mattered if the family happened to be white? I doubt it. Gossip is gossip no matter who it’s about. Just look at the other articles on that website. Plenty of nasty gossip, and most of its about white people. We all say gossip is a disgusting thing, but we still eat it up and contribute to it.

Let me summarize:

  • Article 1’s author did some extra digging and “broke” a story around the world, irrelevant as it may be, that people apparently are eating up. It’s pure gossip.
  • The second article, created a buzz in the US on a hot topic that nobody had likely even thought of in relation to this parenting vs endangered animal story.
  • Article number 1 has 70K shares. Article 2 has 22K shares. Together that’s nearly 100,000 shares and likely millions of comments and clicks to the articles between all those posts.
  • Article 2 creates a quality link to article 1, and watch those Google spiders go. SEO baby! Plus, both articles are linked in those 100K shares that I mentioned above.
  • Both articles are now making some serious bank from the advertisements on the sides of those stories. Just because someone didn’t notice as their child slipped into the gorilla cage.

So what can we learn from all of this if we step back and look at the situation without emotion? Find a story that is “all the talk”. Find a unique angle to that story. Write about that unique angle, even if its controversial or of questionable ethics. (But please listen to your heart and your gut before you do that!) Link to other well-done and popular articles. Get your story out there on social media. Run ads if you have to at first. Just get people talking about your perspective. And watch the readers pour in.

In case you haven’t noticed, I am actually doing the same thing that the reporters did. Finding a unique twist on that story. I mean, really? A gorilla and a child can turn into an article on internet marketing and SEO? LOL That’s how it’s done folks!

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Giving the WordPress Desktop Version a whirl!

I am hoping that I am in love! In love with the brand new desktop app for WordPress! I just read about it on the TechCrunch blog, downloaded it and am using it now to type this.

heroMy initial thoughts:

It was very simple to install, and after logging in it’s already linked to all of the blogs/websites that are connected to my WordPress account. Sweet! So I can go into any of them and type up a blog post or write page content without having to go to the URL on my browser and access it.

Looks like if you want to do some fancy stuff you will have to access the site directly, but for the normal user this is ideal!

One dislike I have at this point, however, is that it seems to have a bit of a drag to the typing. I type fast, around 100 wpm (with some mistakes…lol), and I have had to slow down while typing this because it keeps transposing my letters. Now like I typed them wrong, but like it bounced back and put letters before others I already typed. For example: When typing the words “content without” earlier I caught that it had typed “contnt withoute”. It took the e and put all the other letters in front of it. 🙁 But that’s probably just a little glitch that most people who type normal speed would never encounter and I’m sure it will be worked out soon.

Overall, so far, I’m loving this! You should give it a try.

Download it from the WordPress website at Desktop.WordPress.com. Follow the prompts and then log in with your WordPress.com id. If you have a hosted website, make sure JetPack is installed and connected to your WordPress.com account. Your website will show up under “My Sites” if it is. If not, you will have to set that up. (Need help?)

If you have multiple sites you will need to select the one you are writing for under “My Sites”. You will then see all of your posts and pages and can make edits to them as needed.

After publishing: It showed up on my site immediately! You should also set your featured image, your tags, etc, which are shown on the left sidebar area when you are writing.

Easy peasy! Let me know how you like it!