Tag Archives: SEO

Internet Marketing 101 and the Cincinnati Gorilla

gorilla, monkey, ape

Stock image of a gorilla from Pixabay

If you haven’t heard about the tragic killing of an endangered Gorilla in the Cincinnati zoo last week, then you may have just returned from an internet-free zone on a deserted island. (Or at least not been on social media recently.) The event was tragic, and no matter how it turned out, it likely would have ended in tragedy. I’m not here to lay out my opinions on whether or not the Gorilla had to be killed or whether or not the mother of the child who fell into the exhibit is at fault.

What I am here to discuss is how this relates to internet marketing, the way stuff goes viral on Facebook and Twitter and how this can contribute to your business building efforts. I know, you are probably thinking that it’s got NOTHING to do with it! Well a discussion I had this morning, on a Facebook post, with someone totally created my thoughts on this.

Here’s how it went. Someone wrote an article that shows the father of the child has a criminal past. Exactly HOW is that relevant? 100% not relevant! But it accomplished getting at least one other article written about that article, calling out the reporter as a racist because of the family being African American.

Now I don’t know that reporter from Adam, so I have no way of knowing if that reporter is a racist; nor does the author of article number 2, I presume.

What I do find incredible, is that even though article number 1 has absolutely zero to do with the situation at hand of who was or was not at fault for the killing of that majestic creature, it has gone viral. Why? Because it has a piece of information that was not available elsewhere. It touched on two things that are more or less hot topics in our current culture (parenting skills and endangered animals) and threw into the mix what we all seem to love best…plain old fashioned gossip about the people involved. I mean, the court of social media had already tried and convicted the mother, now they can justify themselves by seeing what a “bad guy” the dad is too. And it just so happened that the family in question is black.

Article number 2 picked up on that little detail and capitalized on it by simply throwing the extremely hot topic of racism into the mix. Author 2 “called out” the “racism” in article number 1. Whether that racism is real or not is apparently irrelevant. (The irony being that the publisher of article number 1 is not even an American company.)

The results, folks, is every internet marketer’s dream come true. And we all know that controversy sells just as well as “relevant” information.

Those of us who have been in this game long enough, know that one way or another, money is made by traffic to your website. Some of us make money from the clients that find their way to our website. But newspaper-type businesses make money from the advertisements on the website. The more people who view and/or click on those advertisements, the more money they make.

So how does a British newspaper, most likely the last one into the game, make a few extra bucks off a story that had surely had every possible angle already beaten into the virtual ground before the main media even picked it up? You find something unique. And that just happened to be that the dad of the child who fell into the gorilla cage has a not-so-pretty history. Never mind that he is now a law-abiding family man. Never mind that he wasn’t even at the zoo. What matters to the reporter and to the company that she works for, is that it’s something unique.

Would it have mattered if the family happened to be white? I doubt it. Gossip is gossip no matter who it’s about. Just look at the other articles on that website. Plenty of nasty gossip, and most of its about white people. We all say gossip is a disgusting thing, but we still eat it up and contribute to it.

Let me summarize:

  • Article 1’s author did some extra digging and “broke” a story around the world, irrelevant as it may be, that people apparently are eating up. It’s pure gossip.
  • The second article, created a buzz in the US on a hot topic that nobody had likely even thought of in relation to this parenting vs endangered animal story.
  • Article number 1 has 70K shares. Article 2 has 22K shares. Together that’s nearly 100,000 shares and likely millions of comments and clicks to the articles between all those posts.
  • Article 2 creates a quality link to article 1, and watch those Google spiders go. SEO baby! Plus, both articles are linked in those 100K shares that I mentioned above.
  • Both articles are now making some serious bank from the advertisements on the sides of those stories. Just because someone didn’t notice as their child slipped into the gorilla cage.

So what can we learn from all of this if we step back and look at the situation without emotion? Find a story that is “all the talk”. Find a unique angle to that story. Write about that unique angle, even if its controversial or of questionable ethics. (But please listen to your heart and your gut before you do that!) Link to other well-done and popular articles. Get your story out there on social media. Run ads if you have to at first. Just get people talking about your perspective. And watch the readers pour in.

In case you haven’t noticed, I am actually doing the same thing that the reporters did. Finding a unique twist on that story. I mean, really? A gorilla and a child can turn into an article on internet marketing and SEO? LOL That’s how it’s done folks!

———

Speaking of marketing 101… CoachGlue has a fantastic resource to help you work out your social media plans. Check it out here! (Yes, those are affiliate links. )

How Effective will Social Media Marketing be in 2010?

Twitter-23Happy New Year!  Now is the time for lists, lists, lists. There are lists highlighting everything from “worst dressed celebrity of 2009” to “top political stories of 2009”.  People like to review the previous year, and make predictions for the new year.  Some of the most helpful studies were ones regarding social media marketing strategies.  Maybe some of these findings will help you formulate a plan on how you will use social media in 2010.  Or if you need help setting up and using these sites and platforms, please contact Kim and let us help!

According to eMarketer, the number of people who use Twitter has increased by over 200% over the last two years, and 2010 shows a predicted increase of another 44%.  According to their study, an estimated 26 million adults will be using Twitter in 2010.  I recently blogged about the effectiveness of Twitter.  I was a ‘hesitant convert’ and didn’t necessarily understand all the hype. That is until I started using Twitter.  If you do not use it, you must!

Email may be the first form of online marketing, but it is still an effective form according to Bizreport.com.  They predict more integration between email and social ad platforms.  A good example of this integration is Posterous.com which I blogged about earlier.  Bizreport.com also released a study that 40% of email marketers plan to increase their email marketing budgets in 2010.  Another study on this same site concluded “email remained the most popular media among marketers for use next year (56.8% “realistically” plan to use it), social media isn’t far behind. Over half (56.3%) “realistically” plan to include it in future marketing plans.”

Ad-ology.com wrote the “Small Business Marketing Forecast 2010” and this states lead generation is the biggest benefit of social networking.  Small businesses rated Facebook as the most beneficial site.  The forecast continued to say awareness of social media is high but nearly one-half of respondents wished they knew more about how to use it.

If you are one of the people that need help utilizing these sites, then you need our services.

Check back to read more on recently conducted studies on internet marketing.

How Effective will Social Media Marketing be in 2010? – part 1

Twitter-23Happy New Year!  Now is the time for lists, lists, lists. There are lists highlighting everything from “worst dressed celebrity of 2009” to “top political stories of 2009”.  People like to review the previous year, and make predictions for the new year.  Some of the most helpful studies were ones regarding social media marketing strategies.  Maybe some of these findings will help you formulate a plan on how you will use social media in 2010.  Or if you need help setting up and using these sites and platforms, please contact VaVaVoomph and let us help!

According to eMarketer, the number of people who use Twitter has increased by over 200% over the last two years, and 2010 shows a predicted increase of another 44%.  According to their study, an estimated 26 million adults will be using Twitter in 2010.  I recently blogged about the effectiveness of Twitter.  I was a ‘hesitant convert’ and didn’t necessarily understand all the hype. That is until I started using Twitter.  If you do not use it, you must!

Email may be the first form of online marketing, but it is still an effective form according to Bizreport.com.  They predict more integration between email and social ad platforms.  A good example of this integration is Posterous.com which I blogged about earlier.  Bizreport.com also released a study that 40% of email marketers plan to increase their email marketing budgets in 2010.  Another study on this same site concluded “email remained the most popular media among marketers for use next year (56.8% “realistically” plan to use it), social media isn’t far behind. Over half (56.3%) “realistically” plan to include it in future marketing plans.”

Ad-ology.com wrote the “Small Business Marketing Forecast 2010” and this states lead generation is the biggest benefit of social networking.  Small businesses rated Facebook as the most beneficial site.  The forecast continued to say awareness of social media is high but nearly one-half of respondents wished they knew more about how to use it.

If you are one of the people that need help utilizing these sites, then you need VaVaVoomph.

Check back to read more on recently conducted studies on internet marketing.

A New Social Media Platform That Makes it Easy to Blog and Increases SEO!

social-media-ballI’m always on the lookout for new ideas, websites or tricks to help market my clients, or market myself.  While scanning various articles that have accrued over the holidays in my Google Reader, I came across a few that sound interesting and ones I plan to check out.  It’s a constant battle to obtain and remain on the first page of Google so any new ideas are welcomed.  Today I will highlight Posterous.com.

Posterous is a new social media platform where you can post anything from text to videos to pictures.   But you post these by sending an email. Pictures can even be sent via a cell phone. This sounds like it could potentially save precious time.  As one reviewer states, “It’s also the ideal solution for sharing content that’s too long to tweet yet too short to blog post.”

Posterous also autoposts to all other social media sites you use.  You simply email your content and it will automatically update your blogs and sites such as Facebook, Xanga, WordPress, Blogger and more.  You can also publish your content on your website by setting up your Posterous account on your own URL, which could be a sub-domain on your website.  And because posting videos and pictures is so easy, you will share more and more content therefore increasing your presence in online search results.

Posterous is easily customizable as well, and has plenty of themes to choose from.  If you know CSS/HTML however, you can build your own theme. Google analytics is built in and Itunes podcasts work automatically.

This seems like a really innovative site worth checking out.  To set it up, you simply email Posterous at post@posterous.com with your first blog post, or pictures, and your account is automatically set up. So easy! I’m going to try it now.